Sell and Service More Cars Without Missing a Single Lead
Get a dedicated specialist to answer every call, follow up on every lead, and fill your sales floor and service bays, without hiring in-house.
Every missed call and cold lead is money out the door
Automotive runs on speed. The store that answers first and follows up fastest wins the sale and the service appointment, and most shops are losing that race.
Internet leads go unanswered
Shoppers submit on five sites at once. Respond hours late and they've already booked with the dealer who called back first.
Calls go to voicemail
Sales and service phones ring through busy hours. Every missed call is a lost sale or an empty service bay.
Service bays sit empty
No-shows and weak follow-up leave technicians idle while declined and deferred work never gets rebooked.
Your CRM and DMS go stale
Leads, notes, and statuses never get logged, so your pipeline and reporting become guesswork.
Quotes and estimates go cold
Sales quotes and repair estimates sit without follow-up, and the customer buys or fixes somewhere else.
Your team is buried
Advisors and salespeople spend the day on calls and data entry instead of closing deals and serving customers.
Every missed call, delayed follow-up, or outdated CRM entry can cost you revenue. Northlane gives you a dedicated operations partner so your team can focus on closing business instead of chasing administrative work.
Turn missed calls and cold leads into sales and service
A trained specialist who answers fast, follows up relentlessly, fills your bays, and keeps your CRM clean.
Lead Follow-Up & BDC
We respond to every internet and phone lead in minutes by call, text, and email, qualify the shopper, and set the appointment, so no opportunity goes cold.
Call & Text Answering
We answer sales and service calls and reply to texts, capture details, and book appointments on your calendar so your phones are never the bottleneck.
Service Scheduling & Reminders
We book service appointments, send reminders, and confirm visits to fill your bays and cut down on no-shows.
Estimate & Quote Follow-Up
We follow up on sales quotes, repair estimates, and declined or deferred work until the customer says yes.
CRM & DMS Management
We keep your CRM and DMS clean: log every lead, update statuses, and manage your pipeline so nothing slips.
Database Reactivation
We mine your customer database for equity, lease maturities, and service-due owners with outreach that brings them back in.
Reviews & Reputation
We request reviews after every sale and service visit and flag issues fast, so your ratings keep climbing.
AI & Automation
AI receptionist for missed calls, instant lead response, and automated reminders that keep shoppers and owners moving after hours.
Customer Support & Retention
We handle status updates, questions, and post-visit follow-up across calls, chat, email, and SMS, turning one-time buyers into repeat, loyal customers.
Track everything your team is doing, in one place
Every client gets a dedicated dashboard to see tasks, leads, hours, and performance in real time, so you always know exactly what your specialist is working on.
- Followed up with 12 new leads
- Booked 6 appointments
- Updated 40 CRM records
- Sent weekly performance report
- Resolved 9 client requests
Built for automotive
Dedicated support tailored to how dealerships and shops actually run.
More cars sold and serviced, less time on the phone
Get a dedicated specialist who plugs into your store, answers every call, follows up on every lead, and keeps your pipeline moving, without the cost and commitment of an in-house hire.
- Trained for automotive: internet leads, BDC follow-up, and service scheduling
- Works in the tools you already use, from your CRM and DMS to your scheduler
- A fraction of the cost of a full-time in-house hire
- Onboarding in 1-4 weeks depending on workflow complexity, backed by a 14-day replacement guarantee
From first lead to booked in weeks
A simple onboarding process built around how automotive businesses actually run.
Discovery Call
We learn about your store, lead sources, and where sales and service are slipping through the cracks.
Talent Matching
We match you with a specialist trained for automotive workflows and customer follow-up.
Onboarding
We learn your CRM, DMS, scripts, and process in 1-4 weeks, depending on complexity.
Scale
Add seats as your volume grows and your team expands.
Simple, transparent pricing
No long-term contracts, no hidden fees. Scale up as your volume grows and down when you need to.
Starter
Per dedicated seat
For single stores that need fast lead follow-up and answered phones.
- Full-time dedicated professional (40 hrs/week)
- Lead follow-up & qualification
- Call answering & appointment setting
- CRM & DMS updates
- Client portal access
- Weekly performance reporting & reviews
- Dedicated account manager
Growth
Per dedicated seat
For busy stores that need BDC, service scheduling, and retention.
- Full-time dedicated professional (40 hrs/week)
- Everything in Starter
- Service scheduling & reminders
- Estimate & quote follow-up
- Database reactivation
- Reviews & reputation
- 14-day replacement guarantee
Professional
Per specialized seat
For businesses that need specialized expertise beyond general operations.
- Full-time dedicated professional (40 hrs/week)
- Choose one specialized role (BDC, bookkeeping, tech, ops)
- Role-specific onboarding
- Priority support
- QA & performance coaching
- Dedicated workflow optimization
Scale
Volume per-seat pricing
For dealer groups and multi-location shops needing a full support bench.
- Ideal for teams of 3+ seats
- Scalable support team
- Team lead support
- Custom workflows & scripts
- Multi-store coverage
- Advanced reporting
- Priority support
- Priority onboarding
Cancel anytime with 30 days notice.
Scale with confidence
If your dedicated specialist is not the right fit within the first 14 days, Northlane will source and provide a replacement at no additional cost.
Frequently asked questions
The details automotive operators ask us most before getting started.
Ready to capture every lead and fill every bay?
Book a discovery call and learn how Northlane answers every call, follows up on every lead, and keeps your sales floor and service bays full.